According to an official announcement from 888, the company had a remarkable year in 2011, especially where online poker and online casino games are concerned. 888 will finish the year well ahead of expectations, and plans to pull off the same success in 2012.
Much of the site’s success is thanks to the rough ride the rest of the online poker industry seems to have suffered this year – many American-friendly online poker sites were shut down by U.S. authorities, action that was perhaps long overdue since the 2006 law change that made financial transactions related to gambling illegal in the country. Many huge sites, including Full Tilt Poker, PokerStars, Absolute Poker, and Ultimate Bet made huge profits providing online poker services to American fans, but in the end the authorities made their stance on such activities quite clear.
Because 888 and several other sites either pulled out of the U.S. market in 2006 when the laws changed or else never offered services there to begin with, they have survived the recent upheaval with flying colors. 888 in particular seems to have fared well for this reason, and also thanks to its UK-based parent company taking advantage of many new online gaming markets opening up in Europe lately. As major online poker sites lost their largest market – the United States – 888 was lucky enough to gain nothing but new customers in Europe, North America, and around the world.